An accessible and much loved brand, Everyday Food had minimal digital presence and a tiny staff to maintain a site. We focused on creating short-form video and integrating it with a substantive library of recipes and striking imagery in an iPhone app, Android app and a Windows desktop app. As the initial digital presence for the brand, these apps were key to introducing it to a larger market. The videos have since become a great success with integrated ad sponsorships and platform sponsorships.
