PairCraft

Pairing wine with food is an art, but often, it feels like a mystery. While countless theories and philosophies exist, few make it simple and accessible for passionate home cooks. PairCraft set out to change that by bringing in some of the world's top sommeliers to taste-test dozens of wines with popular recipes—unlocking the perfect pairings for every dish.

Our challenge? To design an experience that makes this expertise intuitive and engaging. Our solution offered users three ways to explore: they could watch the pairing process in action, read about the journey behind each match, or download a tear sheet—perfect for quick reference or a trip to their local wine shop.

Beyond the experience, we built something bigger: an extensive, searchable database of tasting profiles for thousands of wines, turning expert insights into an everyday tool for wine lovers everywhere.