This Old House entertains more than 15 million loyal fans every month with its award-winning series This Old House and Ask This Old House, its widely read This Old House Magazine, and its website, ThisOldHouse.com.
A key part of the new business plan for TOH was to create an “Insider” service for its most dedicated fans. This paid membership program would grant users exclusive access to the 40-year archive of TOH’s TV shows, and the 20-year magazine archive along with live Q&A events with the shows’ talent.
We designed a unique immersive experience for the “Insider” to consume this rich archive of content. While we maintained a visual connection to the larger digital property, this experience gave the user a sense of “exclusivity”.